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Strategic Marketing
ASUOP Branding
Associated Student Of The University Of The Pacific
As students we created various posters, fliers, Instagram post, merchandise, etc. for events on campus. We work with the ASUOP branding on every work order that is ASUOP related or funded. We work as a team collaborating designs and engage in weekly meeting allowing us to give each other constructive feed back.
Target Audience
Understanding your target audience is key when developing a brand identity. Our audience are college students between ages 18-40.
Color Theme
Brand identity color scheme plays a crucial role in how a company is recognized. ASUOP carefully choose specific colors to represent their brand in order to create a strong and memorable image across campus. These colors are consistently used across all marketing materials, such as logos, websites, and packaging, to maintain brand recognition.
Symbols
Symbols and logos play a crucial role in brand identity. They are like special marks that help people recognize a company or product. These symbols are carefully designed to represent the values and characteristics of the brand here at The University Of The Pacific.
FEATURED PROJECT
Design Show 2024
In the design show, I created a flyer, tote bag and an Instagram post to promote the event. The flyer features eye-catching colors and information about the show, while the Instagram post includes engaging visuals and a brief description. Both pieces were designed to attract attention and encourage people to attend the design show. I carefully considered the layout and content of each piece to effectively communicate the details of the event to the audience.
This was a collaboration where my team mate worked on other marketing materials not listed here.
More Projects Explored...
Here are other projects that I worked on while I was at ASUOP
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